Internal Branding
The Group has established Our Commitment “For people, society and the earth, circulating resources for a sustainable future.” To enable every employee to fully demonstrate their capabilities in achieving this commitment, we are promoting internal branding initiatives and strengthening communication throughout the Group.
In August 2025, employees across the Group worked together to revise Our Values. We will realize Our Commitment by putting these renewed values into practice as our shared guidelines for action.
The Group's internal branding activities are led by the Communication Panel, which consists of employees from various sites and Group companies. Panel members plan and implement initiatives tailored to the characteristics and challenges of their respective organizations, promoting the penetration of Our Values and fostering active communication across the Group. Through these initiatives, we aim to ensure that Our Commitment and Our Values become naturally embedded in employees' daily work and interactions.
In the fiscal year ended March 2025, we conducted workshops for all Group employees to discuss and reflect on Our Values. Since the fiscal year ended March 2026, we have been further promoting the penetration of Our Values by sharing successful initiatives across sites and Group companies through the Communication Panel and expanding them throughout the Group.
Based on the story embodied in Our Values, "We challenge, create change, and grow together. We support that growth through words of appreciation and recognition, creating a better tomorrow," participants are encouraged to reflect on their own actions and mindsets while gaining insights from the perspectives of others. These opportunities foster new awareness and inspire positive behavioral change.
In internal and external branding activities, we deploy a key visual which represents Our Commitment in a visual form. The circular design represents the uninterrupted and powerful circulation of metal resources and their growth while adding further value. The texture evokes metal, expressing Mitsubishi Materials' "Circulating resources for a sustainable future."
We have developed a Circulation Map as a communication tool to help each individual employee to see the role they play in realizing Our Commitment. This map is used in various settings, from Officer messages at the start of each fiscal year to internal events, and is helping to foster ownership of Our Commitment.
We believe that free and open communication is essential to fostering a healthy and inclusive organizational culture, which forms the foundation of our internal branding initiatives.
Accordingly, we are promoting initiatives focused on: (1) communication with management, (2) strengthening connections among employees across the Group, and (3) supporting individual challenges and growth.
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Measure |
Content |
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Tetsuya’s Room |
Since the fiscal year ended March 2026, we have been regularly distributing Tetsuya's Room, an internal communication program where the CEO visits headquarters and various sites to engage directly with employees. Through open discussions about their work, challenges, and expectations for the future, the program provides an opportunity to bring frontline perspectives to management. At the same time, it enables employees to better understand the President's thoughts and vision, helping to foster mutual understanding across the Group. |
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Tetsuya’s Eye |
This column features the CEO's perspectives on the principles and mindset that are important in our work. It provides employees with insights into how their daily activities can contribute to value creation and encourages them to reflect on their own roles and discover new perspectives. |
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Town Hall Meetings |
To strengthen communication of management information and promote two-way dialogue, we hold Town Hall Meetings. In the fiscal year ended March 2026, a total of 13 meetings were conducted. |
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Half-day workplace experiences |
We offer a "half-day workplace experience program," which allows employees to experience the work of other departments for half a day. Since its launch in the fiscal year ended March 2022, more than 100 employees have participated in the program. |
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Reverse mentoring |
Under our reverse mentoring program, younger employees serve as mentors and provide mentoring to members of senior management. By discussing a variety of topics from perspectives different from those in their day-to-day work, participants gain opportunities to deepen their understanding of diverse values and viewpoints. |
We provide opportunities for senior management to visit Group sites and engage in direct dialogue with employees. In the fiscal year ended March 2026, interactive discussions focused on Our Values. Employees actively exchanged views on topics ranging from examples of putting Our Values into practice to challenges encountered in their daily work, resulting in lively and meaningful dialogue.
