Internal Branding
The Group has established “Our Commitment” as “For people, society and the earth, circulating resources for a sustainable future.” To enable every employee to fully demonstrate their capabilities to achieve Our Commitment, we are pushing forward with internal branding activities and communication measures.
In August 2025, all of the employees of the Group collaborated in the rewriting of Our Values. We will achieve Our Commitment using the rewritten Our Value as action guidelines.
We are pushing forward with branding activities within the Group. The Communication Committee , which consists of employees working at our sites and those of our Group companies, is leading these activities. The Committee members plan and implement initiatives to increase awareness of Our Values and energize communication in accordance with the characteristics of their individual organizations and the issues they are facing, thus increasing the unity of the Group as a whole. Through these initiatives, employees aim to ensure that Our Commitment and Our Values become firmly entrenched in our daily operations and methods of communication.
Awareness of Our Commitment 93％
(88.1% in the fiscal year ended March 2025, 85.5% in the fiscal year ended March 2024, 56.4% in the fiscal year ended March 2023)
In the fiscal year ended March 2025, we held a workshop for talking with all of the employees of the Group about Our Values.
“We challenge, change, and grow together. We express praise and appreciation to encourage growth, for a better tomorrow.” The workshop was an opportunity for the participants to review their present values in light of the above story about Our Values and to listen to other people’s thoughts, which could lead to changes in their behaviors.
In internal and external branding activities, we deploy a key visual which represents Our Commitment in a visual form. The circular design represents the uninterrupted and powerful circulation of metal resources and their growth while adding further value. The texture evokes metal, expressing Mitsubishi Materials' "Circulating resources for a sustainable future."
We have developed a Circulation Map as a communication tool to help each individual employee to see the role they play in realizing Our Commitment. This map is used in various settings, from Officer messages at the start of each fiscal year to internal events, and is helping to foster ownership of Our Commitment.
We believe it is important to be an organization with good and healthy communication where employees have unrestricted communication. This is the foundation of our promotion of internal branding activities.
So, we are implementing measuress of "1. Communication with management," "2. Connect every single employee and the entire Group horizontally" and "3. Support each challenge."
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Measure |
Content |
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Tetsuya’s room |
An internal program involving the CEO talking directly with employees at the head office and other sites about their thoughts on work, issues they are facing, their future expectations and other topics, began to be implemented regularly in the fiscal year ending March 2026. It makes it possible for people at work sites to communicate with management and for employees to be exposed to the thinking of the CEO. These activities are opportunities for people to increase their understanding of each other. |
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Tetsuya’s eye |
This is an internally distributed column in which the CEO talks about information he has learned at work sites. He shares his perspectives and ideas with readers by introducing brilliant initiatives implemented at work sites and the employees who support these initiatives. The column is a catalyst facilitating employees’ understanding of the direction of the Company and their learning new things about their own work. |
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Town Hall Meetings |
In connection with internal branding activities, we hold Town Hall Meetings as a way to enhance communication of management information and promote two-way dialogue. We held 13 meetings covering 10 themes in the fiscal year ended March 2025. |
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Half-day workplace experiences |
Half-day workplace experiences are being carried out as an opportunity for employees to experience jobs at other workplaces. This started in the fiscal year ended March 2022, with over 80 people taking part. |
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Reverse mentoring |
Reverse mentoring is a program in which young employees become the mentors and give mentoring to management. Discussing various themes from a standpoint different from that of work provides opportunities to gain mutual awareness. |
Members of management have been visiting Group locations to create opportunities for dialogue with employees.
In the fiscal year ending March 2026, opinions were exchanged on Our Values, and employees gave a wide range of opinions about examples of practice of Our Values and everyday issues, and a lively exchange of opinions took place.
